Future Hope Rising

THE PROJECT: Future Hope Rising is the 2019 fundraising campaign for The Hope Center, whose goal is to make a difference through safe after-school programming. The campaign’s brand provides a message of growth and potential to its donors. Future Hope’s space themed brand communicates the exploration of the unknown. WHAT I DID: I was lead designer on the project, and helped develop the brand concept with our creative team. I designed a variety of promotional print pieces including mailers, an invitation suite, graphics for their gala and other miscellaneous pieces. THE OUTCOME: Through this campaign, we have reached our goal of raising more than $500,000 and hope to continue reaching our fundraising goals throughout the duration of the campaign. CREDITS: Lead Designer: Ross Finocchiaro Art Director: Liz Hunt Copywriter: Brooke Claxton Account Manager: Michaela Frost Created at DayCloud Studios

Created at DayCloud Studios

Future Hope’s badge lockup.

Seen above is the 2019 Gala invitation suite. The invitation’s cover is on the left, with its interior in the center. The invite’s envelope is seen on the right.

This is a fundraising letter, which was mailed to the client’s donors.

A variety of envelopes used for the client’s print pieces.

Featured above is Future Hope’s primary logo and color palette. It is meant to express childlike wonder and excitement toward an unknown world.

Seen above are the brand assets, including color palette, patterns, photography style, and fonts.

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