Freelance Financial Planning

Lead Designer: Ross Finocchiaro Studio: DayCloud Studios Art Direction: Liz Hunt Account Management: Michaela Frost I had the opportunity to act as lead designer for Freelance Financial Planning’s brand creation and website. The goal of the rebrand was to create a professional, educational and approachable brand for the client to launch his business with. From there, I worked closely with the client and creative director to map the website’s wireframes. We wanted to assure a comprehensive walk-through experience for any potential clients, and for them to feel like Freelance Financial could help them lead their best life.

The primary logo and color palette for Freelance Financial Planning
Business cards
The Freelance Financial website is targeted toward freelancers, “Taking the Leap” to pursue their dreams. The brand utilizes modern geometric patterns and bright colors. We paired this with custom illustrations and simple content that emphasizes clarity and partnership.

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